May 20, 2024


If you have any questions about this Privacy Policy you can contact Per Diem’s Privacy Team by email at If we need to contact you concerning any event that involves your information we may do so by email, telephone or mail.


Per Diem, LLC (“Per Diem,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes the types of personal information we collect, how we use that information, with whom we share it, and the choices available to you regarding our use of that information. We also describe the steps we take to protect the security of the information we collect and how to contact us regarding our privacy policy and procedures, as well as some other important information.  By using this site, you consent to the terms of this Privacy Policy as well as the site’s Terms and Conditions. Per Diem products are available for sale in many places—which may include, but are not limited to: online at, on third-party online stores, and at third-party retail locations as well as other locations. This Privacy Policy applies to the personal information collected on, any website, mobile application or process operated by Per Diem. Any personal information collected by third parties who are not doing so for the purposes discussed in the paragraph of this Privacy Policy entitled HOW WE COLLECT INFORMATION, is not provided to us, and is not subject to this Privacy Policy. 


We may collect information about you from the following categories. In some cases, the information we collect may fall within more than one category. Contact information and personal identifiers, such as your name, shipping address, billing address, birthday, email address, telephone number, site or app username, or social media handle.We may collect information about you from the following categories. In some cases, the information we collect may fall within more than one category. Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers. Demographic information, such as your age, sex, and gender (some of which may be protected by applicable law). Physical characteristics, such as your hair type and color, skin type, and eye color. Commercial information, such as the products or services you have purchased, returned or considered, and your product preferences. Payment information, such as your method of payment and payment card information (including payment card number, expiration date, delivery address and billing address). Biometric information, such as facial images (for example, if you use product try-on applications or programs). Identity verification information, such as loyalty member ID, account number, and other authentication information like passwords. Online or network activity information, such as information regarding your interaction with our website or mobile applications, other digital properties, and advertisements, information about your browsing and search history on our website or mobile applications, and log file information which includes, but may not be limited to, your browser type, webpages you visit, links you click on, and other electronic network activity. Geolocation information, such as information that can help identify your physical location like your GPS coordinates or the approximate location of your mobile device. Audio and visual information, such as recordings of your voice when you call our customer service and images we record through CCTV in Per Diem owned retail stores or at Per Diem-hosted events. Professional or employment-related information, such as information from your resume, employment history, Social Security Number, education information and professional licenses or certifications if you apply to work for us, or to become a vendor or distributor of Per Diem products, for example. User Content, such as your communications with us and any other content you provide (including photographs, videos, reviews, articles, survey responses and comments). Inferences drawn from or created based on any of the information identified above.


Directly from you, such as when you make a purchase on our website, from us through our account on a website such as or in one of our Per Diem owned retail stores or events, contact us with a question or complaint, use one of our mobile applications, create an account on our website, register for one of our loyalty or professional programs, respond to a survey, participate in a contest or other promotion, make an appointment, sign up to attend an event, apply for employment, or sign up to receive marketing communications. From your friends or family members, such as when your friend or family member sends you a gift or makes a referral. Cookies and automatic collection methods. When you visit our website or use one of our mobile applications, and when you open or click on emails we send you, we, and third parties we work with, may automatically collect information from your browser or device using technologies such as cookies, web beacons, pixel tags, and similar technologies. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Web beacons or pixel tags are small images which are embedded into our website or emails that provide us with information about your browser or device, or whether you open or clicked on the emails we send you. These technologies enable us, or the third parties who place such technologies, to collect information such as device identifiers and online or other network activity information. Through in-store and other offline technologies, such as video surveillance and Geolocation technology in and around Per Diem-owned retail stores or events, and call recording technology when you speak to our customer service representatives. From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, and other third parties that we choose to collaborate or work with. From social media platforms and networks, such as Facebook, Twitter, Pinterest, and Instagram. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log in to our website using your social media  credentials. From other Per Diem brands or affiliates with which you interact.  


We may use the information you provide: To provide products and services to you, such as fulfilling orders and processing payments, creating, servicing and/or maintaining your account or any loyalty program or membership you may have with us, assisting with product selection and replenishment, and managing current or past  purchases. To communicate with you, including to respond to your inquiries or complaints, or to help you place an order. To administer your participation in special events, contests, sweepstakes, surveys, promotions and our loyalty or professional programs. For marketing and advertising, such as to send you marketing and advertising materials via postal mail, text message or email, and to show you advertisements for products and/or services tailored to your interests on social media and other websites. For analytics purposes, such as to understand how you use our website and mobile applications, understand your preferred method of purchasing with us, determine which browser and devices you use to visit our website or mobile applications, and to evaluate and improve our products, services, advertisements, website and mobile applications. To operate and improve our business, including to respond to employment applications, provide quality assurance, conduct research and development, to develop new products and services, and perform accounting, auditing and other internal business functions. For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, loss prevention, identify and repair bugs on our website or mobile applications, and to comply with applicable legal requirements, relevant industry standards and our own policies. We also may use the information in other ways for which we provide specific notice at the time of collection.


We do not sell, rent, or otherwise share your data  to any third party for a business or commercial  purpose under any circumstances. However, we may share your personal information with: Our corporate brands, affiliates and service providers. We may share personal information with our other corporate brands and affiliated companies. We may transfer personal information to service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders and provide web hosting, advertising, and marketing services. Parties to a corporate transaction. We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with this Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of such information. Other third parties. In addition, we may disclose personal information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity, (iv) when disclosure of your personal information is otherwise required or permitted by law, or (v) with your  consent.


We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law, including to allow us to comply with our legal obligations, resolve disputes, and enforce our agreements.


Accessing, Updating and Modifying Your Information Subject to applicable law, you may have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal information, and have the personal information deleted, as appropriate. These rights may be limited in some circumstances by local law. We may take reasonable steps to verify your identity before granting access or making corrections. You may request to access, change or delete your personal information through information in the paragraph entitled CONTACT INFORMATION. Email Opt-Out You may opt-out from receiving marketing communications by email by following the instructions within the emails you receive from us or by contacting us through our Privacy Request Portal. Please note that your opt-out request is specific to the particular type of email communication you receive from us. For example, if you opt-out marketing email communications, we may still send you transactional or operational emails. Examples of transactional or operational emails include, purchase or shipping confirmations, password resets, profile updates or other account related messages. Postal Mail Opt-Out You may opt-out from receiving marketing communications by postal mail by following the instructions that may be included in a particular promotion. You also can request that we refrain from sending you promotional postal mail by contacting us through the information in the paragraph entitled CONTACT INFORMATION. Text Message Opt-Out You may opt-out from receiving text messages from us by replying STOP to the text message you receive from us or make a request through the paragraph entitled CONTACT INFORMATION. Please note that this will only opt you out of the specific text messaging program associated with that number. Push Notifications Opt-Out When you download one of our mobile applications, we may provide you with the option to opt-in to receive push notifications. You may, after downloading one of our mobile applications, opt-out of receiving push notifications by adjusting the settings on your mobile device. Geo-Location Information When you use one of our mobile applications, we may ask you to share your location. You may choose not to share your geolocation details by adjusting your mobile device’s location services settings. Device Fingerprinting Device fingerprinting is the process of analyzing and combining sets of information elements from your device’s browser, such as JavaScript objects and installed fonts, in order to create a “fingerprint” of your device and uniquely identify your device and applications. In-app tracking methods There are a variety of tracking technologies that may be included in mobile apps, and these are not browser-based like cookies and cannot be controlled by browser settings. Some use device identifier, or other identifiers such as “Ad IDs” to associate app user activity to a particular app and to track user activity across apps. With respect to our mobile apps, you can stop all collection of information via an app by uninstalling the app. Cookies Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. We use different types of cookies on our website, including performance cookies, functional cookies and targeting cookies. Please note that a cookie opt-out only applies to the browser you use to submit your opt-out, and the device you are using to submit your opt-out, so if you use multiple browsers or devices, you must opt-out on each browser, on each device. Your opt-out is enabled using cookies so once you opt-out, if you delete your browser’s saved cookies on a device, you will need to opt-out again on that browser on that device. Targeted Advertising We may work with third party advertising companies to serve advertisements for us. These advertising companies may use cookies and other technologies to collect device identifiers and online or network activity information, such as information about the websites you visit over time and the advertisements you click on, in order to deliver advertisements that are targeted to you. You may opt-out of this form of targeted advertising from the companies we work with by changing your cookie settings on your PC or device. Please note that even if you opt-out of this form of targeted advertising, you may still see ads from us, but the ads may not be targeted based on behavioral information about you. We also work with third-party platforms, including platforms operated by social networks, such as Google, and Facebook, to show you advertisements. We may convert your email address, telephone number, or other information into a unique value and have these third-party platforms match this unique value with a user on their platform or with other data they may have collected about you. This matching enables us to deliver advertisements to you and others on these platforms. You also can request that we refrain from using your personal information in this way by contacting us through the information in the paragraph entitled CONTACT INFORMATION. Do Not Track Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, we do not monitor or take action with respect to “Do Not Track” signals or other mechanisms. For more information on “Do Not Track,” visit Analytics Services We may use analytics services, such as Google Analytics, on our website, our social media pages, or our mobile applications to help us evaluate and analyze how visitors use these platforms. For specific details on how Google collects and uses information on our website,  our social media pages, or our mobile applications, please visit: Ad Services We may also work with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads. International Transfers We may transfer the information we have about you to countries other than the country in which the information was originally collected, and your information may be processed and stored outside of your country of residence. information may be stored in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers.


Children's Policy This website is not intended for or directed to children under the age of thirteen (13) years of age and we do not knowingly collect personal information from children under the age of thirteen (13) on the website or otherwise. Children under the age of thirteen (13) should not use this site. If you are a parent or guardian and believe we have collected information from your child, please contact us via the Contact Information section of this Privacy Policy. If we become aware that a child under the age of thirteen has provided us with personal information, we will delete the information from our records. Links to other websites Our website or mobile applications may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked websites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites or applications you visit are not owned or controlled by us, we are not responsible for such websites’ content, your use of the websites, or the privacy practices of the websites. Updates to our Privacy Policy This Privacy Policy may be updated periodically to reflect changes in our personal information practices. We may post a prominent notice on our website to notify you of any significant changes to our privacy practices and indicate when it was most recently updated at the top of the Privacy Policy. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on If any of these changes regarding your information are material and retroactively applied, we may provide you additional notice to your e-mail address. Your interaction with us following such changes means that you accept the revised Privacy Policy.